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Ad quality rises to the top of the agenda for media agency reviews

Ad quality rises to the top of the agenda for media agency reviews (DD) Less than a month into 2018, brands have put up to $5 billion (£3.6 billion) in media spend up for grabs. But unlike the last flurry of reviews in 2016 when marketers wanted the best price for ads, now they want the best value

Qualité publicitaire : pourquoi c’est si compliqué ?

Le point sur les enjeux de visibilité, brand safety et de mesure pour le groupe Mondelez, à l'occasion du premier "5 à 7 du digital" organisé par Petit Web et Oath, le 16 novembre 2017.

2018: Will The Ad Industry Stand The Test Of Time?

Newsflash: The length of time an ad remains in view is directly tied to the success of the campaign. That might sound obvious, and more than a few journalists have echoed that sentiment whenever the latest time-in-view study hits the market, but understanding the real impact of time in view is complex. 

Communiqué de presse Paris, le 28 septembre 2017

Qosmik ou l'offre incontournable de la rentrée pour booster la visibilité de vos campagnes vidéo!